02 March 18 02:27
Excited to launch my OPERA MUSICA account today!
Because Branding: Co-Branding | How French startup DEVIALET and Opéra de Paris built co-branded experience, storytelling, and the opera / classical music lover's must-have product. STORY below. JM
Farrah El Dibany
Opéra National de Paris
Because Branding | Co-Branding: Devialet & Opéra de Paris
My introduction to French audio brand and startup (San Francisco, CA) - Devialet happened when Jean-Philippe Thiellay, General Director of the Opéra de Paris, posted an article on LinkedIn last summer.