09 April 18 04:55
Because Branding: Co-Branding | How French startup DEVIALET and Opéra de Paris built co-branded experience, storytelling, and the opera / classical music lover's must-have product. STORY below. JM
09 April 18 04:48
An Opera Startup For All Voices. | Opera For All Voices, an opera startup innovating - & disrupting - the art form in exciting, new ways. Via Linkedin.com. Photo: OFAV Librettist and Santa Fe Opera Education Director Andrea Fellows Walters, with James Mowdy. STORY: https://www.linkedin.com/pulse/opera-startup-all-voices-james-mowdy/ LEARN MORE: https://www.santafeopera.org/discover/opera-for-all-voices
09 April 18 04:39
Opera is a business. Is your story investment grade? Via LinkedIn. Photo: SF Opera by James Mowdy.
09 April 18 04:19
A joy to #Operatawk | 9 with lyric soprano Julie Adams at the Meyerovich Gallery in San Francisco last month. We discussed where Julie envisions her personal and professional #brand in the #opera world, her love for American new opera, the Czech, German and Russian repertoire, sound branding, and her career strategies. Visit JulieAdamsSoprano.com | Visit Meyerovich.com
06 March 18 03:36
#OPERATAWK | 9 Excited to #OPERATAWK with Julie Adams, Soprano on THURS 08MAR @ 10:15AM PST. From Julie's bio: "A winner of the 2014 Metropolitan Opera National Council Auditions, 2015 George London Award, 2015 Elizabeth Connell prize for aspiring dramatic sopranos, and recipient of a 2015 Sara Tucker Study Grant, soprano Julie Adams has been praised by the New York Times for possessing a voice that is 'rich, full and slightly earthy in an expressive way.'" Watch LIVE at 10:15 AM PST via Periscope & Twitter, honored to join Julie at #SanFrancisco's Meyerovich Gallery. See you Thursday morning on Twitter!
02 March 18 02:43
(Santa Fe, NM) - The classical artist understands that differentiating in a global marketplace counts; the opera and classical music industries are populated by a multitude of talented artists with unique career paths, specializations, and stories. Differentiation in the marketplace begins when unique talent and brand identity create a lane of its own through storytelling, resulting in interest (work) and ongoing loyalty (positive reputation, repeat engagements). Every artist should seriously consider using their unique stories to build a digital and real-world strategy (with day-to-day best practices), whether said artist has representation or not.
However, there's something every classical artist can do right now to begin this process: Get a hashtag. FULL STORY BELOW.
02 March 18 02:33
#BrandStoryNow Q&A: Dario Acosta, Opera's Most Celebrated Lensman https://www.brandstorynow.com/blog/brandstorynow-qa-dario-acosta-operas-most-celebrated-lensman