02 March 18 02:43
(Santa Fe, NM) - The classical artist understands that differentiating in a global marketplace counts; the opera and classical music industries are populated by a multitude of talented artists with unique career paths, specializations, and stories. Differentiation in the marketplace begins when unique talent and brand identity create a lane of its own through storytelling, resulting in interest (work) and ongoing loyalty (positive reputation, repeat engagements). Every artist should seriously consider using their unique stories to build a digital and real-world strategy (with day-to-day best practices), whether said artist has representation or not.
However, there's something every classical artist can do right now to begin this process: Get a hashtag. FULL STORY BELOW.